• Increase awareness & understanding of mental health.

• Encourage people to focus on caring for their mental health and building resilience

• Increase confidence to enable individuals & communities to support others experiencing mental health difficulties.

• Challenge negative perceptions and the stigma surrounding mental illness

• Enable people with mental health difficulties to have a voice and an opportunity to express & share their stories.

• Support under-represented communities to tackle mental health, stigma and give them a voice.